Malcolm Coles is leading an excellent campaign to remove the Daily Hate’s misinformative articles from the top of Google for a very important search term; cervical cancer jab:
So please pass it on and add a link to the NHS for terms such as cervical cancer immunisation to your blog or website.
It’s worth noting that the Mail’s misinformation is directly wasting taxpayer’s money by forcing the NHS to buy Google AdWords to put across the facts.
* Apologies to the DailyHateMyself blog for nicking their logo – it’s for a good cause 
OMD SEO AD, Perl fan, usability advocate, guitarist and music obsessive. 
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“It’s worth noting that the Mail’s misinformation is directly wasting taxpayer’s money by forcing the NHS to buy Google AdWords to put across the facts.”
Or… the NHS is wasting taxpayer’s money by not looking at SEO as part of their overall marketing strategy.
To be fair to the NHS it appears they have been at least monitoring the SEO aspects around this issue.
However, linking to other (more accurate) news sources about the cervical cancer jab may also help to dislodge the Mail’s dominance on this.